Third Party Advertisers and Forms

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Third Party Advertiser Information:

Things you need to know about registering as a Third Party Advertiser:

  • The Municipal Elections Act, 1996 now includes rules for third party advertising.
  • A third party advertisement is an advertisement in any broadcast, print, electronic or other medium that has the purpose of promoting, supporting or opposing a candidate in the election.
  • Between May 1 and October 22, 2018 (Election Day), individuals, corporations and trade unions who wish to conduct third party advertising in the Township of Alnwick/Haldimand must be registered with the Clerk.
    • You can register beginning May 1 to October 19, 2018.
    • Until the Clerk, or designate, certifies your registration, you may not spend money on your campaign, accept contributions or begin advertising.
  • Advertisements must identify the name of the registered third party advertiser, the municipality where they are registered and contact information.
  • Candidates cannot register as a third party advertiser and cannot direct a third party advertiser.

    What is a Third Party Advertisement:
  • A third party advertisement is an advertisement in any broadcast, print, electronic or other medium that has the purpose of promoting, supporting or opposing a candidate in the election, or a “yes” or “no” answer to a question on the ballot.

    Third party advertisements do not include:

  • Advertisements by or under the direction of a candidate

  • Issues-based advertising during the election period (with the exception of advertising that has the purpose of promoting, supporting or opposing a “yes” or “no” answer to a question on the ballot)

  • Advertising that does not cost money to post or broadcast, such as comments made on social media

  • Messages distributed by:

    • an individual to their employees

    • a corporation to its shareholders, directors, members or employees

    • a trade union to its members or employees

  • Registered Third Parties intending to circulate advertisement for any candidate that will reach clients outside of the Township of Alnwick/Haldimand boundaries must register with each of the area municipalities where they intend on delivering their messages to.

    Third party advertisers must identify themselves and provide mandatory information on all advertising beginning May 1 until the close of voting on October 22, 2018.

    Third party advertisements must contain the following information:

  • Name of the registered third party advertiser

  • Municipality where the third party advertiser is registered

  • Telephone number, mailing address or email address at which the registered third party advertiser may be contacted regarding the advertisement

    Individuals, corporations and trade unions can register as third party advertisers and can also make contributions to registered third party advertisers.

    A third party advertiser is required to register with the Clerk, or designate of the municipality where they want to advertise.

    Candidates cannot register as a third party advertiser, and cannot direct a third party advertiser.
     

    Campaign finance rules for third party advertisers are similar to the rules for candidates.

  • Third party advertisers have spending limits and there are contribution limits for those wishing to contribute to a third party advertiser.

  • Corporations and trade unions are permitted to make contributions to third party advertisers, but are not permitted to make contributions to candidates.

  • View the 2018 Third Party Advertisers' Guide to municipal council and school board elections for more info.
     

    Third party advertising must be done independently of candidates, who are not able to direct a third party advertiser.

    If a candidate wishes to purchase or direct their own election campaign advertising, they must follow rules and regulations under the Municipal Elections Act and identify themselves on their advertisements.

    Eligibility:

  • You are eligible to register as a third party advertiser if you are:

  • An individual who is normally a resident in Ontario

  • A corporation that carries on business in Ontario

  • You are not eligible to register as a third party advertiser if you are:

  • A candidate whose nomination has been filed under section 33 of the Municipal Elections Act, 1996

  • A federal political party registered under the Canada Elections Act (Canada) or any federal constituency association or registered candidate at a federal election endorsed by that party

  • A provincial political party, constituency association, registered candidate or leadership contestant registered under the Election Finances Act

  • The Crown in right of Canada or Ontario, a municipality or local board

  • A group, association or business that is not a corporation

     

    Registration is open from May 1 to October 19, 2018.

  • Your registration must be filed by the Clerk, or designate by using Notice of Registration - Form 7
  • There is no fee to file a Notice of Registration.
  • At the time of filing, you must provide the following:

    If you are filing as an individual registrant:

  • Completed Notice of Registration Form
  • Acceptable identification showing your name, address with your Ontario residence and signature
  • If you are filing as an agent on behalf of an individual registrant:

  • Completed Notice of Registration form
  • A copy of the individual registrant’s acceptable identification
  • If you are filing as the official representative of a corporation or trade union registrant:

  • Completed Notice of Registration form
  • A board resolution from the corporation or trade union authorizing you to act on behalf of the corporation or trade union
  • Acceptable identification with your name and signature
  • Note: If you want to advertise in more than one municipality, you must register in each municipality where you want to advertise.
     

    If you are filing as an individual registrant:

    You must present original acceptable I.D. showing your name, qualifying Ontario address and signature.  This can be 1 piece of ID or a combination of 2 pieces of I.D.
    Examples of one piece of I.D.:

  •  Ontario Driver’s Licence
  • Ontario Health Card (photo card with address)

  • Ontario motor vehicle permit (plate portion)

  • Cancelled personalized cheque

  • Mortgage, lease or rental agreement

  • Insurance policy

  • Loan or financial agreement with a financial institution

  • Document issued or certified by a court in Ontario

  • Any other document from the government of Canada, Ontario or a municipality in Ontario or from an agency of such a government

  • Any document from a Band Council in Ontario established under the Indian Act (Canada)

Combination of 2 pieces of I.D.:

1st piece (showing name & signature):
  • Ontario Driver’s Licence
  • Ontario Health Card

  • Ontario motor vehicle permit (plate portion)

  • Canadian passport

  • Certificate of Canadian Citizenship

  • Certificate of Indian Status

  • Veterans Affairs Canada Health Card

  • Social Insurance Number Card

  • Old Age Security Card

  • Credit card

  • Debit card

  • Employee Identification card

  • Student Identification card issued by a post-secondary institution

  • Union Identification card or professional licence card

  • Cancelled personalized cheque

  • Mortgage, lease or rental agreement for property in Ontario

  • Insurance policy

  • Document issued or certified by a court in Ontario

  • Any other document issued by the government of Canada, Ontario or a municipality in Ontario or from an agency of such a government

  • Any document from a Band Council in Ontario established under the Indian Act (Canada)

second piece:

  • Ontario motor vehicle permit (vehicle portion)
  • Income tax assessment notice

  • Child Tax Benefit Statement

  • Statement of Employment Insurance Benefits Paid T4E

  • Statement of Old Age Security T4A (OAS)

  • Statement of Canada Pension Plan Benefits T4A (P)

  • Canada Pension Plan Statement of Contributions

  • Statement of Direct Deposit for Ontario Works

  • Statement of Direct Deposit for Ontario Disability Support Program

  • Workplace Safety and Insurance Board Statement of Benefits T5007

  • Property tax assessment

  • Insurance statement

  • Mortgage, lease or rental statement for property in Ontario

  • Credit card, bank account, RRSP, RRIF, RHOSP or T5 statement

  • CNIB Card or a card from another registered charitable organization which provides services to persons with disabilities

  • Hospital card or record

  • Document showing campus residence issued by the office or officials responsible for student residence at a post-secondary institution

  • Utility bill for hydro, water, gas, telephone or cable TV or a bill from a  public utilities commission

  • Cheque stub, T4 or pay receipt issued by an employer

  • Transcript or report card from a post-secondary school

  • Document issued or certified by a court in Ontario

  • Any other document issued by the government of Canada, Ontario or a municipality in Ontario or from an agency of such a government

  • Any document from a Band Council in Ontario established under the Indian Act (Canada)

  • Acceptable identification showing your name and signature
  • A trade union that holds bargaining rights for employees in Ontario

  • The maximum contribution from a single contributor is $1,200 to a registered third party advertiser and $5,000 to two or more registered third parties advertisers in a municipality.

 

This guide prepared by the Ministry of Municipal Affairs provides information to those wishing to register as a third party advertiser for the 2018 municipal elections. The information also applies to any by-elections that may be held during the 2018-2022 council and school board term.

The following are the Forms that are pertinent to your Third Party Campaign:

Municipal Office, 10836 Cty. Rd. 2, PO Box 70 Grafton ON K0K 2G0 Tele: 905-349-2822 Fax: 905-349-3259

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